Merchant West believes in giving back to the community through its continued support of the Helpende Hand initiative. Helpende Hand is focused on uplifting the Roodepoort community through training and providing basic necessities to the impoverished. The centre focuses particularly on pre-school children who lack the necessary stimulation which would otherwise equip them to be school ready.

Merchant West supports this worthy cause through monthly donations which go towards food and basic necessities for these children. Excess funds are used to provide training, scholarships and school fees.

Every December the Merchant West staff take it upon themselves to spread the Christmas cheer by providing each and every child with a Christmas hamper.