After completing a B.Com (Hons.) degree in Economics in 2000, Jason embarked on the building of a now 18-year career within the South African Automotive industry. He has been posted in a variety of senior Sales & Marketing roles with Global Automotive OEM’s operating locally, including that of General Motors, Honda Motor Company, PSA Group (Peugeot Citroën), and FCA Group (Fiat Chrysler). He has gained valuable dealer group and retail experience with Barloworld Automotive, and played a key role in the formation of the Automotive Consulting & Advisory service for Deloitte Africa. Jason has served as Sales Director for both PSA Group and FCA Group in South Africa, and takes on the role of Managing Director of Ariva, having joined Merchant West in March 2019.