Keith Watson holds a BComm from Unisa and MBA from Edinburgh Business School. He was with Standard Bank for 20 years of which 12 were in the Vehicle and Asset Finance business division. Keith was appointed as the director of the Vehicle and Asset Finance department in charge of Strategy and Business Support. He was then later made Director of Sales. Keith joined the Merchant West Group in August 2014 and was initially responsible for running Ariva. In November 2016, he was appointed as the Managing Director of the Asset Finance business.